Brands & OAuth
Brands let you control the identity and login layer used across published experiences.
This matters when your public surfaces should feel like part of a specific business, team, or customer-facing brand rather than a generic shared workspace.

What a brand is responsible for
A brand usually brings together:
- brand identity, such as the name and visual assets
- login configuration, including OAuth providers
- the public experience that should inherit that identity
The basic flow
Start by creating the brand record.

Then continue with the rest of the setup:
- create the brand
- add the visual identity you want users to see
- configure the OAuth provider or login method you need
- use that brand in the published experience that should inherit it
When you actually need this
You do not need a brand for every pilot.
Use Brands & OAuth when:
- the published experience should look like a specific customer-facing brand
- you need a branded login flow
- multiple workspaces should share the same public identity pattern
A practical rollout rule
Treat brand and login changes like publish changes:
- make the configuration change deliberately
- test the login or branded experience
- only then broaden the rollout